Founded in Columbus, MS, in 1975 The Sqwincher® Corporation spent the next 40 years primarily focusing on the industrial market.

Sqwincher® was acquired in 2015 by KENT Corporation with the purpose of growing its core industrial presence while at the same time, gaining retail and e-commerce placement.

Sqwincher’s dedication to providing quality hydration products and convenient, innovative, and economical packaging made it “The Drink of Industry®”. Sqwincher learned from its industrial faithful that no two individuals are alike and everyone needs hydration solutions that fit their unique lifestyle.

Sqwincher hydration solutions contain a balanced source of sodium & potassium – key electrolytes necessary to hydrate the body.

Proper hydration means the fluid level in your body is where it should be…balanced. When you’re dehydrated, your fluid level is off, throwing you off balance. So how does your body keep this balance? With a lot of help from the brain and a process called homeostasis. Here’s how it works. Your body has a special receptor that detects the changes happening inside of you.

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