The story of Birds Eye begins with Birds Eye founder, Clarence Birdseye.

Birdseye was an inventor and visionary who lived a life of adventure. In the early 1900s, during his travels through what is now Northern Canada, he saw the Inuit use ice, wind, and temperature to instantly freeze just-caught fish. His curiosity piqued, Birdseye wondered if this method—called flash freezing—could also be applied to other foods.

Some companies have lofty goals. To fight disease. Or feed the world. Or save the planet. Birds Eye ambition is humble. Birds Eye just want to help people eat more vegetables.

So, every day, for nearly a century, Birds Eye worked tirelessly to make vegetables irresistible. Easier to buy. Store. Prepare. And serve. More delicious. More delightful. Because when people get more of their daily nutrition from vegetables and plants, remarkable things happen.

They experience less obesity, diabetes, heart disease and cancer. Farmers can feed more people using less land, water, and energy. Fewer chemicals are needed. Fewer greenhouse gases are released. Which means that helping people eat more vegetables may actually help fight disease, feed the world and save the planet.

It seems your Mom was right all along: it’s good to eat vegetables. So Birds Eye make vegetables good to eat.

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